Custom WordPress Development
Custom themes, plugins, ACF/CPT structures, REST APIs, PHP/JavaScript functionality and maintainable WordPress architecture.
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Full-Stack WordPress Developer · 6+ Years Experience
I build, fix & optimize WordPress websites that are ready for real business.
Custom themes and plugins, WooCommerce, Core Web Vitals, migrations, technical troubleshooting and long-term WordPress support for businesses, startups and agencies.
A website URL, screenshot, Figma link or rough description is enough to start.
6+
Years in WordPress
2
WordPress.org plugins
Full-Stack
PHP · JS · WP APIs
Custom WP Development
6+ YEARSWORDPRESS EXPERTISE
Fast · Secure · Scalable
Available for WordPress projects
Remote · Pakistan · Worldwide clients
A clear first step
Tell me what is happening. I’ll help turn it into a clear plan.
You do not need a finished technical brief. I can start from the site URL, the problem you are seeing, the design you want built, or the feature your current setup cannot handle.
What I can help with
WordPress development without the agency layers.
Direct communication with the developer doing the work, from diagnosis and architecture through implementation, testing and handoff.
WordPress Fixes & Troubleshooting
Broken layouts, fatal errors, plugin conflicts, forms, emails, admin issues, update regressions and difficult inherited websites.
See common fixes →Speed & Core Web Vitals
Performance work based on the real bottlenecks behind slow pages, poor mobile experience and Core Web Vitals problems.
Improve performance →WooCommerce Development
Store builds, product templates, checkout customization, custom rules, filters, integrations, bug fixing and performance.
Explore WooCommerce →Figma / Design to WordPress
Responsive, editor-friendly builds with attention to spacing, typography, interactions, clean CSS and launch QA.
From design to site →Migrations & Rebuilds
Move or rebuild websites into WordPress while preserving important URLs, content structure, redirects and editing workflow.
Plan a migration →Maintenance & Support
Updates, staging checks, technical cleanup, small improvements, WooCommerce support and ongoing ownership of the site.
Get ongoing support →Technical SEO & Site Health
Crawlability, redirects, broken links, performance, technical structure and practical fixes that support a healthier website.
Discuss site health →
Urgent WordPress fixes
Something broke. You need the cause, not another guess.
I troubleshoot WordPress and WooCommerce problems carefully before changing things. The goal is to fix the issue without creating a new one somewhere else.
- Plugin and theme conflicts
- PHP errors, fatal errors and white screens
- WooCommerce cart and checkout bugs
- Forms, email delivery and integration issues
- Broken Elementor / frontend layouts
- Slowdowns after updates or new plugins
01
ReproduceConfirm what is actually failing.
02
TraceFind the responsible theme, plugin, code or environment.
03
FixApply the smallest reliable correction.
04
VerifyTest the related flows before handoff.
Performance review
90+Targeted improvements, not score chasing
LCP
Loading
INP
Interaction
CLS
Stability
Design, checkout, tracking and editing workflow stay part of the
decision.
Speed & Core Web Vitals
Performance work that respects the website visitors actually use.
A slow WordPress site is rarely fixed by installing one more optimization plugin. I review the page structure, assets, scripts, images, caching, plugins and WooCommerce behavior to find the real bottleneck.
- Core Web Vitals: LCP, CLS and INP
- CSS/JavaScript and third-party script cleanup
- Images, fonts and responsive loading strategy
- Caching and server/plugin configuration review
- WooCommerce catalog and checkout performance
- Mobile-first performance improvements
Custom development
When the requirement needs more than another plugin.
I build WordPress around the actual business requirement: reusable content structures, custom functionality, integrations and clean frontend behavior that remains practical to manage after launch.
Custom ThemesCustom PluginsPHPJavaScriptREST APIACFCPTElementorOxygenBricksWPBakeryWooCommerce Hooks
Discuss custom development
Business requirementWhat must the website actually do?
↓
WordPress architectureContent model · APIs · plugins · templates
↓
Clean implementationPHP · JS · CSS · reusable UI
↓
Tested handoffResponsive · editable · maintainable
WooCommerce
Store logic that fits the business.
01Product structure
02Catalog & filters
03Cart & checkout
04Payment / shipping
05Orders & integrations
WooCommerce development
From a new store build to difficult checkout and performance issues.
I work on both new and existing WooCommerce stores, including custom PHP logic, product rules, templates, filtering, checkout behavior, payment/shipping problems and performance.
- WooCommerce builds from scratch
- Product/archive templates and dynamic content
- Custom checkout logic, fees and validation
- Payment, shipping and order-flow fixes
- Product filters and custom catalog behavior
- Store performance and plugin conflict cleanup
Design to WordPress
Your Figma should survive the move into WordPress.
I translate approved designs into responsive WordPress builds without losing the spacing, hierarchy and interaction quality that made the design work in the first place.
- Responsive implementation across breakpoints
- Reusable components and editor-friendly sections
- Clean CSS instead of endless patching
- Elementor, Oxygen, Bricks or custom theme builds
- Accessibility and interaction QA
- Performance-aware implementation
→ WordPress
Wix
Squarespace
Legacy WP
Custom CMS
WWordPress
Migrations & rebuilds
Move to WordPress without carrying the old problems with you.
A migration is a chance to improve structure, editing, performance and maintainability instead of copying the same issues into a different platform.
- Content inventory and page mapping
- URL preservation and redirect planning
- SEO-aware content and metadata transfer
- Responsive redesign or faithful rebuild
- Forms, tracking and launch QA
- Staging and go-live support
Selected work
Websites and tools built across WordPress, ecommerce and custom development.
A selection from my current portfolio. The focus changes by project, but the goal stays the same: clean implementation, strong usability and a setup that can be maintained.
IQ Builders Yorkshire
Conversion-focused construction website for residential and commercial services in West Yorkshire.
Visit website ↗V'ORA Care
Skincare ecommerce experience with a clean product-led visual system and responsive shopping journey.
Visit website ↗StarPak
Manufacturing website focused on clear product discovery and a straightforward business enquiry path.
Visit website ↗MehrType
Urdu font and tools platform combining content, digital products and a multilingual visual identity.
Visit website ↗
WordPress.org work
I build WordPress plugins, not only websites.
Publishing plugins is one of the ways I keep my WordPress work close to real APIs, security requirements, coding standards and maintainable product decisions.
VV
Published on WordPress.org
VVertex Link Health Monitor
Scans published WordPress content for broken links and image URLs, with manual and scheduled scans, reports, CSV export and activity logs.
View plugin on WordPress.org ↗VV
Published on WordPress.org
VVertex Password Protect CPTs
Adds simple password protection to public posts, pages and custom post types with secure verification and a focused WordPress-native workflow.
View plugin on WordPress.org ↗VV
Published on WordPress.org
VVertex Icon Manager
Adds simple icon management to WordPress, allowing users to easily add, edit, and delete icons throughout their site.
View plugin on WordPress.org ↗
Open-source development
View GitHub
BatchPress and custom WordPress tooling
I also maintain custom development work on GitHub, including BatchPress extensions and WordPress-focused tools used to solve practical content and taxonomy tasks.
6+ YEARS
WORDPRESS
WORDPRESS
Working with me
You work directly with the developer doing the work.
I’m Ahmad Raza, a full-stack WordPress developer based in Pakistan. I work across front-end and back-end WordPress development, custom themes and plugins, WooCommerce, performance, migrations, troubleshooting and ongoing support.
I like projects where the website needs careful thinking, not trial-and-error changes. That might be a custom feature, a slow store, a difficult bug, a design that needs a solid WordPress implementation, or an existing site that has become hard to maintain.
01
I review before I recommend.The current setup and business goal come before my preferred tool.
02
I explain the tradeoffs.You should understand what changes, why it matters and what could be affected.
03
I build for maintainability.The solution should still make sense after launch, not only during development.
04
I stay close to the outcome.Implementation, responsive QA, testing and handoff are part of the work.
How projects move
A practical process from first message to tested delivery.
-
01
Share the context
Send the website, Figma link, screenshots, error, requirement or rough brief.
-
02
Review & clarify
I identify the likely scope, ask the questions that matter and flag obvious risks.
-
03
Build or fix
I work through the agreed solution with attention to the existing environment.
-
04
Test & handoff
Responsive behavior, related flows and the final implementation are checked before completion.
Client feedback
What clients say about working with me.
Feedback from projects across ecommerce, business websites and custom development.
★★★★★
“I’m really like what you created for me. The whole process easy and efficient. The website looks professional, runs smoothly. I'm really happy with the result.”
★★★★★
“Nice work. It looks professional and well-organized, and everything feels easy to navigate. You clearly paid attention to detail.”
★★★★★
“Excellent. Working with Ahmad Raza Developer was great. Thanks to his knowledge and determination our website looks great and functions really well.”
Let’s talk
Have a WordPress project, difficult issue or slow website?
No contact form and no complicated process. Send me your website URL and a short message through whichever platform is easiest for you.
A rough message is enough.
Tell me what you want built, fixed or improved and I’ll reply
with the most useful next step.